In celebration of its 70th anniversary this year, pioneering French skincare brand Yon-ka Paris has unveiled an eco-conscious redesign of its iconic beauty lotion in alignment with its dedication to creating greater sustainability within the beauty industry.
With one bottle sold every three minutes, Lotion Yon-ka has become a much-loved skincare staple both in France and around the world. The product uses aromatic plants and essential oils, creating a potent blend of signature ‘photo-aromatics’ to deliver an enjoyable and effective ‘spa in a bottle’ experience to customers.
For the landmark anniversary, Lotion Yon-ka’s packaging has been reimagined to fit with the brand’s already strong environmental values.
The bottle’s previous plastic cap has been eliminated and the container uses lighter glass to significantly reduce the brand’s environmental footprint. The container now weighs 180 grams instead of 255 grams, saving 12.8 tonnes of glass annually, while the cap change will save 2.7 tonnes of plastic each year.
Founding principles
The founders of the Yon-Ka brand (whose parent company is the Multaler Group) have been pioneering the use of aromatherapy since 1954. The independent family business has consistently followed environmentally-responsible business practices and prioritised the use of natural ingredients for its skincare range.
Yon-Ka has based its leading beauty business around five founding principles: effectiveness through nature, high quality formulations, expert professional beauty techniques, ethical commitments and its creation of an experience for the senses.
Central to Lotion Yon-Ka’s efficacy is the brand’s Quintessence formula – a synergistic blend of five essential oils: lavender, geranium, rosemary, cypress and thyme. This proprietary blend is designed to revitalise the skin, resulting in a refreshed, toned and balanced complexion.
Each Yon-Ka phyto-aromatic treatment is a unique, personalised experience which contributes to the physical and mental harmony of every individual, at every stage of life.
All its products are developed and manufactured in its own laboratories in Paris, under strict controls at all stages, from formulation through to meeting ISO 22716 standards.
Spa, beauty and wellness operators that choose to work with the brand will find a comprehensive range of expert face and body treatments to meet all their clients’ needs. Their staff will be trained in Yon-Ka’s well-defined techniques and methods.
These treatments are subtly and expertly designed to prolong and strengthen the effects of the essential oils in the products, thereby optimising treatment results.
To complete the client spa experience and improve profitability for the spa, Yon-Ka has also developed a full line of face and body products to extend the benefits of the professional treatments into customers’ homes.
Global coverage
To date, over 6,000 beauty professionals around the world (covering five continents and 60 countries) have chosen to share Yon-Ka’s experience of phyto-aromatic skincare with their spa and beauty clients.
Yon-Ka’s many professional clients include Bellagio & JW Marriott in Las Vegas; Canyon Ranch, USA; Four Seasons in Jakarta, Indonesia and La Rosière in France. Among its clients in Japan, there is the Hyatt Regency, Hakone and L’Espace Yon-Ka, Tokyo, which has been voted Best Spa of the Year in Japan on numerous occasions.
After seven decades of delivering natural eco-friendly and personalised skincare, Yon-Ka is looking forward to serving its clients for another 70 years – and further developing its sustainable practices in the future.
Yon-Ka’s global director of communications, Amal Amgaad, says: “The eco-makeover of Lotion Yon-Ka stands as a testament to the brand’s achievements and aspirations, promising continued innovation and dedication to both beauty and the environment.”
More: www.yonka.com
