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PRODUCT NEWS
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| Individual wellbeing enriched by health, pleasure and beauty |
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| 26 Jan 2015 . BY Jason Holland |
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| IKAATI aims to use ingredients which create the most pleasurable drinking experience possible |
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The company name ‘IKAATI’ is derived from the Indonesian word ‘ikat’, which means ‘to tie by hand’. This is because each IKAATI pouch is individually hand-tied, with the time taken to achieve this reflecting the philosophy that teas should be worth spending time with.
Added to this is a belief that an individual’s wellbeing is enriched by health, pleasure and beauty – with the company’s three collections of teas, ‘Nourish’, ‘Savor’ and ‘Heritage’ corresponding to these ideals.
As consumers become more aware of the health benefits of teas, the importance of making them taste good is magnified, and IKAATI aims to use ingredients which create the most pleasurable drinking experience possible.
The company says its products are culled from the world’s finest tea gardens, tended by “devoted farmers” and crafted with only the “most exceptional” tea leaves, herbs and flowers. The key to this is using whole leaf and plant ingredients that are minimally processed and free of artificial flavourings, colourings and preservatives.
IKAATI is currently available in the US, Mexico, Bahamas, Antigua, Qatar, and the Philippines, and supplies spas such as Four Seasons, Mandarin Oriental, St Regis, Ritz Carlton, Park Hyatt, ESPA, and Rosewood. In such spas, IKAATI’s ‘Protect’ tea, which was created for its antioxidant properties, has proved to be the most popular as it complements facials and many antioxidant-focused treatments.
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Ikaati
Minneapolis Minnesota USA
Every Ikaati tea is slowly handcrafted, for intimate delight in each detail. From faceted flavours to complex aromas, Ikaati reflects the rich artistic tradition of Indonesia.
www.ikaati.com
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| PRODUCT NEWS |
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